Sam Baker
Co-Founder — Marketing, Growth & Campus Partnerships
Sam brings the Malmö–Lagos bridge to life in his own career. With an MSc in Media Technology from Malmö University and an MSc in Mass Communication from the University of Lagos, he has spent seven-plus years running performance marketing for B2B and consumer brands across Google Ads, Meta, and LinkedIn, with deep fluency in GA4-driven funnel analysis and conversion testing. He currently works in internal communications and digital channel strategy at Inter IKEA Group in Malmö, and previously built campaign operations for clients including Safeture and Lockheed Martin. He also built RymakeAI, a tool for automating ad-creative production. At ScandAfriq, Sam leads how the service gets in front of students and how it builds trust with campus administrations — the audience and partnership side of the launch.
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